Evolving Influencer Marketing

July 13th, 2019

By: Gary

The concept of influencer marketing is not new but its use in social media is constantly evolving. Many businesses starts partner up with micro influencer. Micro-influencers on social media are the ones who have great number of followers on their account but hold no celebrity status.

The micro-influencer has 1000 to 90,000 followers. There are a lot of reasons why businesses trusts and partner up with the micro-influencer. The most common reasons are as follows:

·         They are trusted by people

·         They will be related to your brands

·         They are loyal and have strong influence

·         They have 60% higher engagement rates than traditional influencers.

So if you have to spend money to partner with them you should because they can have a great impact on your business growth.